How should I plan size ratios for a bulk activewear order?
No Single Size Curve Fits Every Collection
Size ratios for a bulk activewear order should be based on your target customer, market, previous sales data, product fit, and planned sales channel—not one standard ratio for every collection. For a new brand without historical data, start with a reasonable size curve based on your target market, then keep the first order controlled so you can adjust future production using actual sell-through data.
8 Factors That Shape Your Size Curve
Different Styles, Different Distributions
Leggings, sports bras, oversized tops, and compression garments may require different size distributions even within the same collection. A compression legging skews toward smaller sizes, while an oversized top may skew the opposite direction. Plan each product's ratio individually, not at the collection level.
MOQ and Size Breakdown
At Call The STYLE, the standard MOQ is generally 100 pieces per style per color, while the size breakdown within that quantity should be confirmed before bulk production. Confirm your intended size distribution before the purchase order is finalized.
Improve the Curve with Real Data
Avoid applying the same generic size ratio to every style or market. After the first launch, use actual sales, returns, and stock levels to improve the size curve for future reorders. If your retailer requires pre-packed size ratios, mixed-size cartons, or specific assortment packing, confirm those requirements before placing the purchase order.
Size-Ratio Planning with Call The STYLE
We help you define a realistic size curve for your target market, confirm the size breakdown before bulk production, and adapt future orders using your actual sell-through data.
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