Use stable reference points
- Center front or center back
- Side seams and panel seams
- Waistband seams and hemlines
- Pocket openings or other clearly defined construction points
This approach helps preserve visual balance as the activewear pattern increases or decreases in size.
A back-waistband logo can be centered from the garment’s center-back line. A thigh logo may need measurements from both the side seam and waistband seam. Using two or more landmarks can make the intended position clearer as the pattern is graded.
Stretch can change the visible position and proportion of a logo when worn.
Curved waistbands, contrast panels, and seam intersections can alter visual alignment across sizes.
Size-specific placement rules may be needed when grading creates a meaningful proportion change.
At Call The STYLE, branding placement can be checked together with grading rules, garment measurements, and approved artwork before bulk production. Any size-specific placement rules should be recorded in the latest Tech Pack.
Review Your Logo Placement