Call The STYLE Live at the 140th Canton Fair: Activewear Buyer Meetings
Call The STYLE is currently at Phase 3 of the 140th Canton Fair in Guangzhou, meeting activewear and sportswear buyers at Area A, Hall 6.1, Booth K03 & K04.
The useful part of a trade-show meeting is not simply seeing more garments on racks. Buyers can handle a sample, compare fabrics and construction, point to the details they want changed, and turn a general sourcing conversation into a much clearer product-development brief.
Where can activewear buyers meet Call The STYLE at the 140th Canton Fair?
Call The STYLE is currently exhibiting during Phase 3 of the 140th Canton Fair at Area A, Hall 6.1, Booth K03 & K04 in Guangzhou, China.
Buyers can review activewear and sportswear samples and discuss fabrics, fit, construction, colors, private label branding, sample development, OEM/ODM requirements, quality control and bulk-production planning directly with our team.
Live from Booth K03 & K04 at the 140th Canton Fair
Our team is now on site, so this page is a live exhibition update rather than another pre-show invitation.
The 140th Canton Fair Phase 3 is being held from October 31 to November 4, 2026. The official Phase 3 categories include Sports & Casual Wear, Men and Women's Clothing, Underwear, Textile Raw Materials & Fabrics, shoes, bags and other apparel-related categories.
Hall 6.1 in Area A is part of the official Sports & Casual Wear exhibition section, which makes the location particularly relevant for sportswear brands, private-label buyers and apparel sourcing teams.
What Buyers Are Reviewing at Our Activewear Booth
The samples displayed at the booth are conversation starters rather than fixed products that a brand must copy exactly.
A buyer may start with one physical garment and ask:
- Can this be made in a heavier or lighter fabric?
- Can the neckline, waistband or garment length be changed?
- Can we develop the style in our own Pantone color?
- Can the fit be adjusted for our target customer?
- Can the logo position or application method be changed?
- Can we add our own labels, hangtags and packaging?
- Does this need a new pattern, or can it start from an existing base?
- What information is needed before the first sample?
Those questions are more useful than simply asking for a catalogue price because each change can affect material sourcing, pattern development, sampling and production.
From “I Like This Style” to a Useful Product Brief
A useful sourcing conversation becomes more specific as soon as the buyer explains what must stay and what can change.
For example:
Keep the square neckline and fitted silhouette. We want a softer matte nylon-spandex fabric, a slightly longer body, our own color, and a heat-transfer logo at the center back. Please advise whether the current pattern can be adjusted or whether a new pattern is more appropriate.
That gives the product-development team much more to work with.
| What the Buyer Can Bring | What It Helps Confirm |
|---|---|
| Tech Pack | Measurements, construction, BOM, artwork, labels and details already fixed by the brand. |
| Reference Garment | Fit, handfeel, proportion, construction and product features that are easier to discuss physically. |
| Sketch or Reference Images | Design direction when the product has not yet reached a full technical-document stage. |
| Fabric Reference | Target composition, GSM, stretch, recovery, surface feel and performance direction. |
| Color Reference | Pantone, physical swatch or other approved color direction. |
| Logo Files | Logo size, placement and possible application method. |
| Target Quantity | Helps determine the practical sourcing and production route. |
| Launch Window | Provides context for sampling, approvals, production and shipping planning. |
What Product Directions Can Buyers Review at the Booth?
Our current display includes different activewear and sportswear directions so buyers can compare silhouettes and construction details in person.
Face-to-Face Meetings Help Clarify the Details That Email Often Misses
Email is efficient when every specification is already clear.
Early-stage apparel development is different.
A physical meeting lets both sides:
- touch and stretch the fabric;
- compare two constructions side by side;
- look closely at seam placement;
- compare garment proportions;
- point directly to a detail that needs changing;
- compare several colors or fabrics at the same time;
- and identify which questions still need technical confirmation after the show.
That does not mean every production decision should be approved verbally at a booth.
The purpose of the meeting is to make the next written development step clearer.
What Happens After a Canton Fair Product Discussion?
A good trade-show meeting should end with a clearer next step, not just an exchange of business cards.
Sample Approval Matters More Than the Trade-Show Sample
A garment displayed at an exhibition can help communicate style, fabric and construction direction, but it should not automatically become the production standard for a buyer's custom order.
Once a product is customized, the brand should still approve the actual development sample against the agreed:
- measurements;
- fit;
- fabric;
- color;
- construction;
- branding;
- trims;
- labels;
- and packaging requirements.
Quality Questions Are Worth Asking Before the Order
Buyers visiting an apparel fair often spend a lot of time comparing fabrics, design and price. Quality control is also worth discussing before the order reaches production.
Useful questions include:
- Which sample will control bulk production?
- How are garment measurements checked?
- How are inline issues recorded and corrected?
- How are color and material approvals transferred into bulk?
- Which workmanship defects are classified as critical, major or minor?
- Which inspection plan will apply before shipment?
- How are labels, barcodes and packing requirements verified?
Why Phase 3 Matters for Activewear and Sportswear Buyers
The official Canton Fair exhibition schedule places Sports & Casual Wear in Phase 3 alongside other apparel-related sections such as men's and women's clothing, underwear, textile raw materials and fabrics, shoes and fashion accessories.
The official floor plan also lists Hall 6.1 in Area A within the Sports & Casual Wear section.
For a brand planning an apparel sourcing trip, that means several relevant parts of the supply chain can be reviewed during the same phase rather than treating garments, fabrics and related products as completely separate sourcing exercises.
Official daily business hours: 9:30–18:00.
Call The STYLE: Area A, Hall 6.1, Booth K03 & K04.
Already Have a Project? Bring the Questions That Matter
You do not need to arrive with a finished production package just to start a useful conversation.
If your collection is still early, bring what you have:
- Tech Pack or draft specification
- Sketches
- Reference photos
- Physical sample
- Target fabric
- Preferred color
- Logo file
- Estimated quantity
- Size range
- Target market
- Launch or delivery timing
The useful outcome is identifying which points are already production-ready and which still need development.
Related Buyer Guides
Activewear Fit Sample Approval Checklist: 25 Points to Check Before Bulk Production
Activewear Quality Control and AQL Garment Inspection Guide
Frequently Asked Questions
Where is Call The STYLE at the 140th Canton Fair?
Call The STYLE is exhibiting during Phase 3 at Area A, Hall 6.1, Booth K03 & K04 at the China Import and Export Fair Complex in Guangzhou.
When is Phase 3 of the 140th Canton Fair?
Phase 3 runs from October 31 to November 4, 2026. The official Canton Fair schedule lists daily business hours from 9:30 to 18:00.
Is activewear included in Canton Fair Phase 3?
Yes. The official Phase 3 categories include Sports & Casual Wear, and Hall 6.1 in Area A is listed within that exhibition section.
What can buyers review at the Call The STYLE booth?
Buyers can review activewear and sportswear samples and discuss fabrics, fit, construction, colors, private label branding, sampling, OEM/ODM development, quality requirements and bulk production.
Can I bring my own Tech Pack or reference garment?
Yes. A Tech Pack, sketch, reference image or physical garment can make the meeting more specific because the development team can discuss what is already defined and what still needs technical development.
Can a style shown at the booth be customized?
Depending on the style and development route, product direction may be adjusted through fabric, color, measurements, branding, labels, trims or other design requirements. Changes should be confirmed through sampling before bulk production.
Can Call The STYLE develop a completely new activewear design?
Yes. Projects can begin from a Tech Pack, sketch, reference garment or defined product brief. A more customized design may require new pattern development and physical sample approval before production.
What should happen after a Canton Fair meeting?
The next step should normally be a written product brief, Tech Pack review or sample-development plan that records the agreed product direction and identifies any specifications that still need confirmation.
Meet Us at the 140th Canton Fair
If you are currently in Guangzhou sourcing activewear, sportswear, yoga wear or court wear, you can meet our team at Hall 6.1 and discuss the actual development questions behind your next collection.
Have an Activewear Project to Discuss?
Bring your Tech Pack, reference product, target fabric, branding requirements and estimated quantity to Booth K03 & K04, or send the project details to our team online. We can review which specifications are ready and what still needs to be developed before sampling or bulk production.
Discuss Your Activewear ProjectEvent Information Source
Phase dates, official business hours, overall exhibition scale and Phase 3 category information are based on information published by the official China Import and Export Fair (Canton Fair) organizer. Hall 6.1 is listed by the organizer within the Sports & Casual Wear section for Phase 3.
